Will computer programs take over commercial content creation and render advertising agencies obsolete? We might be closer to that than we think. The question has been raised by leading advertising thinker Jarred Cinman, the joint CEO of VMLY&R SA, who asks whether a computer can create more compelling, effective and persuasive content than humans. Software […]
Monthly Archives: October 2022
14
Oct
Oct
Advertising in SA and other major markets on the African continent, which were hit hard by the pandemic, have experienced a significant rebound. So says the “PwC Africa Entertainment & Media (E&M) Outlook 2022-2026”, which came out this week. SA’s overall E&M market exceeded pre-Covid levels (2019) in 2021, with a total industry spend of […]
06
Oct
Oct
Despite excessive load-shedding and a weakening economy, SA’s brand value has increased by 23% to $215bn, according to valuation consultancy Brand Finance. In fact, Sub-Saharan Africa is strongly represented among the top 20 fastest-growing nation brands this year, led by SA and Tanzania (brand value up 23% to $41bn), and followed by Kenya (up 19% […]