It’s not often those in the advertising and marketing industry are blunt and critical. It’s a sector partly built on smoke, mirrors, spin, and client retention at all costs. And so, when a little honesty is handed down, it’s not only refreshing but should be taken seriously. César Vacchiano, president and CEO of Scopen, a […]
Monthly Archives: February 2023
16
Feb
Feb
The purpose of advertising agencies has long been debated. Are they purely in the business of creating, planning, and handling advertising (and sometimes other) forms of promotion and marketing? Or has the remit now moved beyond that — to become a valued business partner, steeped in its client’s operations as well as providing intelligence and […]
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Feb
Feb
For the past 10 years, the digital realm has dominated marketing budgets, but there seems to be a slow return by some brands to more traditional platforms. Data from a survey by a chief marketing officer organisation says spend on more traditional forms of marketing is set to increase by as much as 3% in […]