Category Archives: Advertising

Boks fume over Eskort ad blitz

Eskort’s Springbok-themed guerrilla marketing campaign — a runaway success, despite the legal wrangles — is prompting debate in the ad industry about brand association with national sports teams. Eskort, maker of bacon and polony among other pork products, launched a through-the-line campaign in August to promote its cooler box product, the “Springbox”. This coincided with […]

The Future Is TikTok

By 2025, TikTok is projected to surpass Facebook in terms of user time spent on the platform, largely because of its focus on entertainment. The platform is also expanding into e-commerce, integrating in-app shopping and product tagging. This means new avenues for businesses to connect directly with consumers. A new study by the Clockwork agency, […]

Clean Up Your Act, Agencies Told

For the first time, the local advertising and marketing industry is being challenged not to work for the fossil fuel industry. A nonprofit organisation, Clean Creatives SA, has published a list of 41 agencies operating in the sector. It is the local chapter of a global movement of creatives, agencies and their clients uniting to tackle […]

Advertising’s Hourglass Problem

The relationship between creativity and technology has long been one of contention in the advertising industry. Some see it as a hindrance to challenge, others as an opportunity. Technology has expanded the toolkit available to marketers, from data analytics that offer insights, to consumer behaviours to programmatic ad buying and the rise of AI-driven content. […]

Why TV Advertising Is in Decline

The death knell for television advertising has long been sounded, but a new study says the noise is louder, forcing the medium to consider new strategies that make it more compelling and cost-effective. The Kantar Media Reactions 2023 report, which gauges preferred advertising platforms, says while TV has never been rated highly among consumers, it […]

New Saatchi Boss Plans to Build on a Creative Heritage

Masego Motsogi. Picture: Supplied M&C Saatchi Group South Africa has announced the appointment of industry veteran Masego Motsogi as MD of its Joburg division. In an industry continually dealing with gender disparity, she says it’s the last thing she wants to talk about but recognises she must. She tells the FM the aim of the […]

Ad Group Nahana Achieves Independence

Thabang Skwambane. Picture: Supplied In a restructuring move other internationally affiliated advertising agency groups in South Africa will watch closely, the Nahana Communications Group, 39% owned by US-based Interpublic Group (IPG), has executed what it calls a deconsolidation deal. Locally the Nahana stable includes FCB Africa, McCann Joburg and The MediaShop. IPG consists of five […]

How Empathy Can Boost a Brand

Advertising campaigns that make a clear, unambiguous promise to the customer and understand the human side of behaviour are more likely to drive brand health, market share, and long-term sales, says a new study from The B2B Institute, LinkedIn’s marketing think-tank, in partnership with the World Advertising Research Council. And that sentiment is finding increasing […]

Small Agencies Offer Big Benefits

A new generation of independent, locally owned communication agencies is rapidly rewriting the rules of the game as brands increasingly look for more personal attention, quicker work turnaround times and added value that goes beyond rigid time sheets. Retroviral, which counts among its clients the feminine hygiene brand Lil-Lets, Blue Ribbon bread and Ryobi power […]

Businesses Going Online but Staying Personal

The BMW CE 04 Vagabund Moto Concept is aimed at trendy urban commuters. Picture: Supplied Traditional commerce channels are undergoing significant transformation, driven by advancements in technology and changing consumer behaviour. Owing to the rise of e-commerce, customers now have access to a vast array of products and services at their fingertips, demanding seamless experiences […]