By 2025, TikTok is projected to surpass Facebook in terms of user time spent on the platform, largely because of its focus on entertainment. The platform is also expanding into e-commerce, integrating in-app shopping and product tagging. This means new avenues for businesses to connect directly with consumers. A new study by the Clockwork agency, […]
Category Archives: Agencies
20
Oct
Oct
For the first time, the local advertising and marketing industry is being challenged not to work for the fossil fuel industry. A nonprofit organisation, Clean Creatives SA, has published a list of 41 agencies operating in the sector. It is the local chapter of a global movement of creatives, agencies and their clients uniting to tackle […]
28
Aug
Aug
Masego Motsogi. Picture: Supplied M&C Saatchi Group South Africa has announced the appointment of industry veteran Masego Motsogi as MD of its Joburg division. In an industry continually dealing with gender disparity, she says it’s the last thing she wants to talk about but recognises she must. She tells the FM the aim of the […]
20
Jul
Jul
Thabang Skwambane. Picture: Supplied In a restructuring move other internationally affiliated advertising agency groups in South Africa will watch closely, the Nahana Communications Group, 39% owned by US-based Interpublic Group (IPG), has executed what it calls a deconsolidation deal. Locally the Nahana stable includes FCB Africa, McCann Joburg and The MediaShop. IPG consists of five […]
07
Jul
Jul
The Cannes Lions International Festival of Creativity brings together professionals working in the creative space. Picture: GETTY IMAGES/FRANCOIS G DURAND The world’s marketing and advertising industry makes a European midsummer pilgrimage to the south of France every year to be awarded, to network and to look at trends shaping the sector for the next […]
22
Jun
Jun
A new generation of independent, locally owned communication agencies is rapidly rewriting the rules of the game as brands increasingly look for more personal attention, quicker work turnaround times and added value that goes beyond rigid time sheets. Retroviral, which counts among its clients the feminine hygiene brand Lil-Lets, Blue Ribbon bread and Ryobi power […]
05
May
May
In the cut-throat world of advertising, David is taking on Goliath. Small advertising agencies are defying the odds, gaining traction in the industry and challenging the dominance of their larger peers. With a nimble and often more innovative approach, these small shops are disrupting the traditional advertising landscape through agility, creativity and mostly a more personalised […]
01
Mar
Mar
How a leading South African agency is navigating the challenges of artificial intelligence and using technology to carve out a new agency model The flurry of panic that filled our timelines in the wake of the introduction of ChatGPT was inescapable. Are copywriters redundant? Has the industry been subsumed by artificial intelligence? Do we even […]