In the annual brand value parade, businesses are having to grapple with the nuances of creating a lasting impression, furiously driving sales and standing out from the competition. For South African brands, the tough journey towards improved pricing power, an embrace of collaborative ecosystems and a consistent commitment to sustainability have played a significant role […]
Category Archives: Brand Value
Picture: REUTERS / MOE DOIRON In the face of challenging market conditions, fast-food brands have demonstrated their resilience, according to the Kantar BrandZ Most Valuable Global Brands report for 2023. The annual report, which ranks the world’s top 100 brands, reveals that despite a 20% drop in the overall index compared with 2022, fast-food […]