Category Archives: Brands

The Future Is TikTok

By 2025, TikTok is projected to surpass Facebook in terms of user time spent on the platform, largely because of its focus on entertainment. The platform is also expanding into e-commerce, integrating in-app shopping and product tagging. This means new avenues for businesses to connect directly with consumers. A new study by the Clockwork agency, […]

Sitting in the Lap of Luxury, Both New and Old

The luxury brands market remains buoyant and is adapting to meet the needs of new and younger consumers. In South Africa, that trend is being driven by growing interest in the used, or pre-owned, category. According to the latest edition of the Bain & Co-Altagamma Luxury Study, the global luxury brands sector, which includes everything […]

Spur Circles the Wagons — Or Does It?

There is an adage in the marketing community that rebranding isn’t just about changing a logo, it’s risking an identity, and any organisation embarking on the journey needs to proceed with clarity, not just creativity. And that thinking is being tested by the Spur family restaurant chain, which has refreshed its look and logo. The […]

Why FNB Is South Africa’s Most Valuable Brand

In the annual brand value parade, businesses are having to grapple with the nuances of creating a lasting impression, furiously driving sales and standing out from the competition. For South African brands, the tough journey towards improved pricing power, an embrace of collaborative ecosystems and a consistent commitment to sustainability have played a significant role […]

Measuring Brings Clarity in Uncertain Times

A new debate has been ignited over the value of brand measurement strategies to navigate uncertain economic times and maintain a competitive edge. As companies grapple with this uncertainty, consumer behaviour shifts and growing market pressures, accurately gauging brand performance is emerging as a vital tool for survival and success. Brand measurement provides businesses with […]

How Empathy Can Boost a Brand

Advertising campaigns that make a clear, unambiguous promise to the customer and understand the human side of behaviour are more likely to drive brand health, market share, and long-term sales, says a new study from The B2B Institute, LinkedIn’s marketing think-tank, in partnership with the World Advertising Research Council. And that sentiment is finding increasing […]

Fast-Food Brands Prove Their Agility

Picture: REUTERS / MOE DOIRON   In the face of challenging market conditions, fast-food brands have demonstrated their resilience, according to the Kantar BrandZ Most Valuable Global Brands report for 2023. The annual report, which ranks the world’s top 100 brands, reveals that despite a 20% drop in the overall index compared with 2022, fast-food […]

Inside the Township Market

Spaza shops like this one in Walmer township, Gqeberha, are experiencing increased foot count. Picture: EUGENE COETZEE / THE HERALD Township residents are embracing local brands and prioritising value over loyalty, a new study shows. Increased internet connectivity is also opening doors to digital opportunities, allowing people to explore online entrepreneurship and supplement their incomes. […]

Businesses Going Online but Staying Personal

The BMW CE 04 Vagabund Moto Concept is aimed at trendy urban commuters. Picture: Supplied Traditional commerce channels are undergoing significant transformation, driven by advancements in technology and changing consumer behaviour. Owing to the rise of e-commerce, customers now have access to a vast array of products and services at their fingertips, demanding seamless experiences […]