Category Archives: LGBTQI+

Agencies Must Do More on LGBTQI+ Issues

Picture: Loren Elliott/Reuters

Advertising campaigns are starting to feature more characters who identify as gay or transgender, but there is still a sense of inauthenticity or misrepresentation of queer people in advertisements. This has prompted groundbreaking research by Khangelani Dziba from the agency RAPT Creative. He says while the global advertising industry is adopting a “queer identity lens” […]