Category Archives: Market research

When Price Beats Brand

Customers, squeezed hard by food inflation, are looking carefully at the cost of their baskets. Picture: 123RF   Cost-conscious South Africans are concerned about price ahead of brand loyalty, according to new data from the Marketing Research Foundation. This is leading to a rethink in sales strategy, mainly in the fast-moving consumer goods category. The […]

The Indifferent Consumer: Expectations Are Falling

An air of resignation and lowered expectation hangs over South Africa’s customer service industry, according to the fifth annual edition of the South African Customer Experience Report, out this week. The study, produced by digital agency Rogerwilco, market research company Ovatoyou and Julia Ahlfeldt CX Consulting in partnership, is based on insights from 2,000 South […]