Category Archives: Public Relations

How AI Can Help PR

Public relations across Africa is evolving at a rapid pace, buoyed by the increasing use of artificial intelligence (AI), which is being harnessed to offer more efficient and effective solutions in media monitoring, analysis and reporting, and real-time online conversation tracking. This is one key finding in the first Africa PR & Communications Report, which […]

PR Gets a Push up the Ranks

Formal measurement and evaluation are at a record high in the South African reputation management sector — jumping from 60% in 2019 to 79% in 2022. External agencies are leading the charge, with in-house practitioners the least likely to have a formal process in place. This has emerged from the release this week of the […]