A new generation of independent, locally owned communication agencies is rapidly rewriting the rules of the game as brands increasingly look for more personal attention, quicker work turnaround times and added value that goes beyond rigid time sheets. Retroviral, which counts among its clients the feminine hygiene brand Lil-Lets, Blue Ribbon bread and Ryobi power […]
Tag Archives: Brand value
06
Oct
Oct
Despite excessive load-shedding and a weakening economy, SA’s brand value has increased by 23% to $215bn, according to valuation consultancy Brand Finance. In fact, Sub-Saharan Africa is strongly represented among the top 20 fastest-growing nation brands this year, led by SA and Tanzania (brand value up 23% to $41bn), and followed by Kenya (up 19% […]