Tag Archives: Clockwork agency

The Future Is TikTok

By 2025, TikTok is projected to surpass Facebook in terms of user time spent on the platform, largely because of its focus on entertainment. The platform is also expanding into e-commerce, integrating in-app shopping and product tagging. This means new avenues for businesses to connect directly with consumers. A new study by the Clockwork agency, […]

Measuring Brings Clarity in Uncertain Times

A new debate has been ignited over the value of brand measurement strategies to navigate uncertain economic times and maintain a competitive edge. As companies grapple with this uncertainty, consumer behaviour shifts and growing market pressures, accurately gauging brand performance is emerging as a vital tool for survival and success. Brand measurement provides businesses with […]