In the past 15 years there has been a “maturation” of the black middle class, with a new focus on creating generational wealth. There is now access to better education and the benefit of a longer time spent in the middle class that has strengthened financial decision-making and created a stronger long-term financial outlook. This […]
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With just under four months to go before the start of the football World Cup tournament in Qatar, a new survey shows almost two-thirds of fans think brands are more appealing if they participate in sport sponsorship. The Nielsen “What Fans Want” report also says just under 60% of fans are likely to inform themselves […]