An internal spat at the Association for Communication & Advertising (ACA) over a board director’s public criticism of the annual Loeries Awards has left some in the industry questioning the relevance of advertising’s representative body. One senior ACA board member tells the FM the ACA is seen by some as anachronistic, representing traditional old-school agencies […]
Tag Archives: Jarred Cinman
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Oct
Oct
Will computer programs take over commercial content creation and render advertising agencies obsolete? We might be closer to that than we think. The question has been raised by leading advertising thinker Jarred Cinman, the joint CEO of VMLY&R SA, who asks whether a computer can create more compelling, effective and persuasive content than humans. Software […]