Tag Archives: marketing

Bridging the Business Gap

The gap between marketing and finance departments is widening and this isn’t just an internal issue any more, it’s a pressing challenge that threatens the core stability of organisations aiming to stay competitive. A new joint survey from the Chief Marketing Officer (CMO) Council and KPMG Customer Advisory says only 10% of marketing leaders believe […]

How to Survive the Recession

With South Africa on the edge of recession after a larger than expected contraction in GDP, many senior marketers are re-examining their strategic planning and budget allocation. The country’s economy declined 1.3% in the fourth quarter of 2022 — three times more than the market consensus estimate of a 0.4% drop. Several marketers tell the […]

Many Brand Opportunities on the Field of Play

With just under four months to go before the start of the football World Cup tournament in Qatar, a new survey shows almost two-thirds of fans think brands are more appealing if they participate in sport sponsorship. The Nielsen “What Fans Want” report also says just under 60% of fans are likely to inform themselves […]