Tag Archives: VMLY&R

Spur Circles the Wagons — Or Does It?

There is an adage in the marketing community that rebranding isn’t just about changing a logo, it’s risking an identity, and any organisation embarking on the journey needs to proceed with clarity, not just creativity. And that thinking is being tested by the Spur family restaurant chain, which has refreshed its look and logo. The […]

Why TV Advertising Is in Decline

The death knell for television advertising has long been sounded, but a new study says the noise is louder, forcing the medium to consider new strategies that make it more compelling and cost-effective. The Kantar Media Reactions 2023 report, which gauges preferred advertising platforms, says while TV has never been rated highly among consumers, it […]

Businesses Going Online but Staying Personal

The BMW CE 04 Vagabund Moto Concept is aimed at trendy urban commuters. Picture: Supplied Traditional commerce channels are undergoing significant transformation, driven by advancements in technology and changing consumer behaviour. Owing to the rise of e-commerce, customers now have access to a vast array of products and services at their fingertips, demanding seamless experiences […]

Women in Their Right Place

Stereotyping in advertising is rife, it seems, with certain roles and tasks still being exclusively attributed to men or women. And while it’s nothing like the gender depiction in the 1950s and 1960s, which would be deemed offensive today, women are still shown predominantly in domestic or family settings that bear little resemblance to modern […]

WPP’s Tebogo Skwambane on the Art of Selling and Advising

Tebogo Skwambane

The purpose of advertising agencies has long been debated. Are they purely in the business of creating, planning, and handling advertising (and sometimes other) forms of promotion and marketing? Or has the remit now moved beyond that — to become a valued business partner, steeped in its client’s operations as well as providing intelligence and […]

Will the Next Nando’s Ad Be Written by a Bot?

Will computer programs take over commercial content creation and render advertising agencies obsolete? We might be closer to that than we think. The question has been raised by leading advertising thinker Jarred Cinman, the joint CEO of VMLY&R SA, who asks whether a computer can create more compelling, effective and persuasive content than humans. Software […]