The relationship between creativity and technology has long been one of contention in the advertising industry. Some see it as a hindrance to challenge, others as an opportunity. Technology has expanded the toolkit available to marketers, from data analytics that offer insights, to consumer behaviours to programmatic ad buying and the rise of AI-driven content. […]
Category Archives: Technology
16
Apr
Apr
The use of artificial intelligence (AI)-powered chatbots — computer programs designed to simulate conversation with human users over the internet — is already affecting the local advertising industry. Increasingly, agencies are using the technology to target customers with personalised advertisements and offers based on their individual needs. This will inevitably help reduce the cost of […]