With just under four months to go before the start of the football World Cup tournament in Qatar, a new survey shows almost two-thirds of fans think brands are more appealing if they participate in sport sponsorship. The Nielsen “What Fans Want” report also says just under 60% of fans are likely to inform themselves […]
Monthly Archives: July 2022
Interviews, Marketing
Marketing Achievement Awards Interviews: Tiger Brands wins Excellence in New Product or Brand Launch Award
22
Jul
Jul
Maggs on Media sat down with the 2022 Marketing Achievement Awards winners to chat about marketing and brand innovation. In this video, Derishia Chetty, Senior Brand Manager at Tiger Brands tells us about the Facebook Flavoured Tinkies campaign, which won this year’s Excellence in New Product or Brand Launch Award. https://youtu.be/oDVTx9YdDFs
21
Jul
Jul
MAA marketer of the year Firoze Bhorat, chief marketing officer of Discovery Group. Picture: SUPPLIED With budgets under constant pressure, marketing priorities have shifted from pure brand building to performance-driven initiatives with strong measurement criteria. But Firoze Bhorat, chief marketing officer at Discovery, says that while the group places great emphasis on performance marketing, closely […]
Interviews, Videos
Marketing Achievement Awards Interviews: Nedbank wins Excellence in Strategic Sponsorship Marketing Award 2022
20
Jul
Jul
Last week Maggs on Media sat down with the winners at the 2022 Marketing Achievement Awards. In this video, Ray Langa, Managing Director at Levergy tells us about the Nedbank Runified campaign, which won this year’s Strategic Sponsorship Marketing Award.
Interviews, Videos
Marketing Achievement Awards Interviews: Mondelēz wins the Sanlam Excellence in Purpose Led Marketing Award 2022
20
Jul
Jul
Last week Maggs on Media sat down with the winners at the 2022 Marketing Achievement Awards. In this video, Lara Sidersky from the marketing team at Mondelēz tells us about the Cadbury Dairy Milk #InOurOwnWords campaign, which won this year’s Sanlam Excellence in Purpose Led Marketing Award.
14
Jul
Jul
Picture: 123RF/Mirko Vitali Millennials and Gen Z are keen on saving the environment — both groups want to see businesses and their own employers become more involved in climate change Millennials and Gen Z are putting increasing pressure on brands to act in a more sustainable and environmentally friendly manner, and failure to do so […]
07
Jul
Jul
CANNES, FRANCE – JUNE 27: TBWA chairman, Jean-Marie Dru attends the TBWA Worldwide seminar during Cannes Lions International Festival of Creativity on June 27, 2015 in Cannes, France. (Photo by Francois G. Durand/Getty Images) Brands now need to link sustainability to all their creative solutions. Advertising’s global high table has been cleared for another year, […]
05
Jul
Jul
As the world continues to reel from the COVID-19 pandemic, the advertising and communications landscape is undergoing a massive shift. It’s an industry battling for relevance and facing down some harsh realities. But while some are pessimistic and resistant to change, others are spotting opportunities in the transition – and going global. Enter Tom Manners, […]