With just under four months to go before the start of the football World Cup tournament in Qatar, a new survey shows almost two-thirds of fans think brands are more appealing if they participate in sport sponsorship. The Nielsen “What Fans Want” report also says just under 60% of fans are likely to inform themselves […]
Tag Archives: maggs on media
Interviews, Marketing
Marketing Achievement Awards Interviews: Tiger Brands wins Excellence in New Product or Brand Launch Award
22
Jul
Jul
Maggs on Media sat down with the 2022 Marketing Achievement Awards winners to chat about marketing and brand innovation. In this video, Derishia Chetty, Senior Brand Manager at Tiger Brands tells us about the Facebook Flavoured Tinkies campaign, which won this year’s Excellence in New Product or Brand Launch Award. https://youtu.be/oDVTx9YdDFs
05
Jul
Jul
As the world continues to reel from the COVID-19 pandemic, the advertising and communications landscape is undergoing a massive shift. It’s an industry battling for relevance and facing down some harsh realities. But while some are pessimistic and resistant to change, others are spotting opportunities in the transition – and going global. Enter Tom Manners, […]