Eskort’s Springbok-themed guerrilla marketing campaign — a runaway success, despite the legal wrangles — is prompting debate in the ad industry about brand association with national sports teams. Eskort, maker of bacon and polony among other pork products, launched a through-the-line campaign in August to promote its cooler box product, the “Springbox”. This coincided with […]
Monthly Archives: November 2023
03
Nov
Nov
By 2025, TikTok is projected to surpass Facebook in terms of user time spent on the platform, largely because of its focus on entertainment. The platform is also expanding into e-commerce, integrating in-app shopping and product tagging. This means new avenues for businesses to connect directly with consumers. A new study by the Clockwork agency, […]