As the world becomes more aware of climate change and other environmental issues, consumers are starting to pay closer attention to the social and environmental responsibilities of the brands they support. Many companies are recognising the need to prioritise sustainability in their operations, including their marketing strategies. The question is, are they doing it quickly […]
Tag Archives: sustainability
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CANNES, FRANCE – JUNE 27: TBWA chairman, Jean-Marie Dru attends the TBWA Worldwide seminar during Cannes Lions International Festival of Creativity on June 27, 2015 in Cannes, France. (Photo by Francois G. Durand/Getty Images) Brands now need to link sustainability to all their creative solutions. Advertising’s global high table has been cleared for another year, […]