In the annual brand value parade, businesses are having to grapple with the nuances of creating a lasting impression, furiously driving sales and standing out from the competition. For South African brands, the tough journey towards improved pricing power, an embrace of collaborative ecosystems and a consistent commitment to sustainability have played a significant role […]
Tag Archives: Kantar
16
Mar
Mar
With South Africa on the edge of recession after a larger than expected contraction in GDP, many senior marketers are re-examining their strategic planning and budget allocation. The country’s economy declined 1.3% in the fourth quarter of 2022 — three times more than the market consensus estimate of a 0.4% drop. Several marketers tell the […]
16
Sep
Sep
Brands that worry about reaching consumers will take comfort from a new global study’s finding that customers are more accepting of advertising. Research company Kantar’s “Media Reactions 2022” report says the overall increase in advertising acceptance compared with 2021 may be surprising for marketers and could signal positive changes in the conduct of advertisers and […]
04
Aug
Aug
Picture: Freddy Mavunda/Financial Mail MTN has increased in value in the past 12 months by more than $1.6bn (R26bn) to become SA’s most valuable brand and, given its current play to acquire Telkom, that trajectory is likely to continue. The telecoms brand has surged up the Kantar BrandZ ranking to take the No 1 spot […]