The Cannes Lions International Festival of Creativity brings together professionals working in the creative space. Picture: GETTY IMAGES/FRANCOIS G DURAND The world’s marketing and advertising industry makes a European midsummer pilgrimage to the south of France every year to be awarded, to network and to look at trends shaping the sector for the next […]
Category Archives: Awards
Advertising, Awards, Brands, Marketing, Uncategorised
Landing It in Ad Land: The Brains Behind Effective Advertising
07
Dec
Dec
On the Trophies The Effie Awards celebrate excellence in marketing effectiveness. This year’s winners all have one thing in common: a desire to create work that works – meeting key objectives, inspiring positive action, changing behaviour and making a real difference. Clear leaders have emerged, driven by instinct, insight and a healthy respect for long-term […]