There is an adage in the marketing community that rebranding isn’t just about changing a logo, it’s risking an identity, and any organisation embarking on the journey needs to proceed with clarity, not just creativity. And that thinking is being tested by the Spur family restaurant chain, which has refreshed its look and logo. The […]
Monthly Archives: September 2023
22
Sep
Sep
The relationship between creativity and technology has long been one of contention in the advertising industry. Some see it as a hindrance to challenge, others as an opportunity. Technology has expanded the toolkit available to marketers, from data analytics that offer insights, to consumer behaviours to programmatic ad buying and the rise of AI-driven content. […]
14
Sep
Sep
The death knell for television advertising has long been sounded, but a new study says the noise is louder, forcing the medium to consider new strategies that make it more compelling and cost-effective. The Kantar Media Reactions 2023 report, which gauges preferred advertising platforms, says while TV has never been rated highly among consumers, it […]
11
Sep
Sep
Customers, squeezed hard by food inflation, are looking carefully at the cost of their baskets. Picture: 123RF Cost-conscious South Africans are concerned about price ahead of brand loyalty, according to new data from the Marketing Research Foundation. This is leading to a rethink in sales strategy, mainly in the fast-moving consumer goods category. The […]