The death knell for television advertising has long been sounded, but a new study says the noise is louder, forcing the medium to consider new strategies that make it more compelling and cost-effective. The Kantar Media Reactions 2023 report, which gauges preferred advertising platforms, says while TV has never been rated highly among consumers, it […]
Tag Archives: ornico
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Nov
Nov
Formal measurement and evaluation are at a record high in the South African reputation management sector — jumping from 60% in 2019 to 79% in 2022. External agencies are leading the charge, with in-house practitioners the least likely to have a formal process in place. This has emerged from the release this week of the […]