The death knell for television advertising has long been sounded, but a new study says the noise is louder, forcing the medium to consider new strategies that make it more compelling and cost-effective. The Kantar Media Reactions 2023 report, which gauges preferred advertising platforms, says while TV has never been rated highly among consumers, it […]
Tag Archives: television advertising
01
Sep
Sep
The cost of advertising is soaring across all channels, with TV the most obvious While the debate over the reach and influence of digital media over traditional offerings such as television and radio intensifies, advertisers need to keep an eagle eye on rising costs. New data from the local Media Inflation Watch is worrying. Overall […]