Advertising campaigns are starting to feature more characters who identify as gay or transgender, but there is still a sense of inauthenticity or misrepresentation of queer people in advertisements. This has prompted groundbreaking research by Khangelani Dziba from the agency RAPT Creative. He says while the global advertising industry is adopting a “queer identity lens” […]
Monthly Archives: December 2022
Advertising, Awards, Brands, Marketing, Uncategorised
Landing It in Ad Land: The Brains Behind Effective Advertising
07
Dec
Dec
On the Trophies The Effie Awards celebrate excellence in marketing effectiveness. This year’s winners all have one thing in common: a desire to create work that works – meeting key objectives, inspiring positive action, changing behaviour and making a real difference. Clear leaders have emerged, driven by instinct, insight and a healthy respect for long-term […]
01
Dec
Dec
An internal spat at the Association for Communication & Advertising (ACA) over a board director’s public criticism of the annual Loeries Awards has left some in the industry questioning the relevance of advertising’s representative body. One senior ACA board member tells the FM the ACA is seen by some as anachronistic, representing traditional old-school agencies […]