There is an adage in the marketing community that rebranding isn’t just about changing a logo, it’s risking an identity, and any organisation embarking on the journey needs to proceed with clarity, not just creativity. And that thinking is being tested by the Spur family restaurant chain, which has refreshed its look and logo. The […]
Tag Archives: Brand Finance
06
Oct
Oct
Despite excessive load-shedding and a weakening economy, SA’s brand value has increased by 23% to $215bn, according to valuation consultancy Brand Finance. In fact, Sub-Saharan Africa is strongly represented among the top 20 fastest-growing nation brands this year, led by SA and Tanzania (brand value up 23% to $41bn), and followed by Kenya (up 19% […]