Masego Motsogi. Picture: Supplied M&C Saatchi Group South Africa has announced the appointment of industry veteran Masego Motsogi as MD of its Joburg division. In an industry continually dealing with gender disparity, she says it’s the last thing she wants to talk about but recognises she must. She tells the FM the aim of the […]
Monthly Archives: August 2023
18
Aug
Aug
In the annual brand value parade, businesses are having to grapple with the nuances of creating a lasting impression, furiously driving sales and standing out from the competition. For South African brands, the tough journey towards improved pricing power, an embrace of collaborative ecosystems and a consistent commitment to sustainability have played a significant role […]
11
Aug
Aug
Public relations across Africa is evolving at a rapid pace, buoyed by the increasing use of artificial intelligence (AI), which is being harnessed to offer more efficient and effective solutions in media monitoring, analysis and reporting, and real-time online conversation tracking. This is one key finding in the first Africa PR & Communications Report, which […]
03
Aug
Aug
Standard Bank has made an important move in its brand evolution with the appointment of Diana Springer as the group head of brand and marketing, who starts this week. The institution has been ranked the most valuable banking brand in South Africa and Africa for the second year in a row in Brand Finance’s annual […]