Monthly Archives: August 2023

New Saatchi Boss Plans to Build on a Creative Heritage

Masego Motsogi. Picture: Supplied M&C Saatchi Group South Africa has announced the appointment of industry veteran Masego Motsogi as MD of its Joburg division. In an industry continually dealing with gender disparity, she says it’s the last thing she wants to talk about but recognises she must. She tells the FM the aim of the […]

Why FNB Is South Africa’s Most Valuable Brand

In the annual brand value parade, businesses are having to grapple with the nuances of creating a lasting impression, furiously driving sales and standing out from the competition. For South African brands, the tough journey towards improved pricing power, an embrace of collaborative ecosystems and a consistent commitment to sustainability have played a significant role […]

How AI Can Help PR

Public relations across Africa is evolving at a rapid pace, buoyed by the increasing use of artificial intelligence (AI), which is being harnessed to offer more efficient and effective solutions in media monitoring, analysis and reporting, and real-time online conversation tracking. This is one key finding in the first Africa PR & Communications Report, which […]