Formal measurement and evaluation are at a record high in the South African reputation management sector — jumping from 60% in 2019 to 79% in 2022. External agencies are leading the charge, with in-house practitioners the least likely to have a formal process in place. This has emerged from the release this week of the […]
Monthly Archives: November 2022
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Marketers the world over may well be worried because next year is going to be torrid. In an extensive survey that includes South Africa, the World Advertising Research Center (WARC) reports that 95% of respondents say they will be affected by inflation and a probable recession. Hilton Rose, group marketing head at property company Broll, […]