Will computer programs take over commercial content creation and render advertising agencies obsolete? We might be closer to that than we think. The question has been raised by leading advertising thinker Jarred Cinman, the joint CEO of VMLY&R SA, who asks whether a computer can create more compelling, effective and persuasive content than humans. Software […]
Tag Archives: Nando’s
Maggs on Media sat down with the 2022 Marketing Achievement Awards winners to chat about marketing and brand innovation. In this video, Jaegar Torrente Head of Strategic Partner Marketing at Nando’s South Africa tells us about the Nando’s B2B Voucher Programme, which won this year’s HKLM Excellence in Brand Marketing B2B Award.