The BMW CE 04 Vagabund Moto Concept is aimed at trendy urban commuters. Picture: Supplied Traditional commerce channels are undergoing significant transformation, driven by advancements in technology and changing consumer behaviour. Owing to the rise of e-commerce, customers now have access to a vast array of products and services at their fingertips, demanding seamless experiences […]
Monthly Archives: May 2023
18
May
May
The tourism industry finds itself at a post-pandemic crossroads where it urgently needs to rev up its marketing strategies. Shifting consumer preferences and technological advancements mean traditional approaches no longer suffice. This is one of the points to emerge at Africa’s Travel Indaba last week in Durban, where deputy tourism minister Amos Mahlalela said he […]
12
May
May
As the world becomes more aware of climate change and other environmental issues, consumers are starting to pay closer attention to the social and environmental responsibilities of the brands they support. Many companies are recognising the need to prioritise sustainability in their operations, including their marketing strategies. The question is, are they doing it quickly […]
05
May
May
In the cut-throat world of advertising, David is taking on Goliath. Small advertising agencies are defying the odds, gaining traction in the industry and challenging the dominance of their larger peers. With a nimble and often more innovative approach, these small shops are disrupting the traditional advertising landscape through agility, creativity and mostly a more personalised […]