Customers, squeezed hard by food inflation, are looking carefully at the cost of their baskets. Picture: 123RF Cost-conscious South Africans are concerned about price ahead of brand loyalty, according to new data from the Marketing Research Foundation. This is leading to a rethink in sales strategy, mainly in the fast-moving consumer goods category. The […]
Tag Archives: consumer behaviour
27
Jul
Jul
A new debate has been ignited over the value of brand measurement strategies to navigate uncertain economic times and maintain a competitive edge. As companies grapple with this uncertainty, consumer behaviour shifts and growing market pressures, accurately gauging brand performance is emerging as a vital tool for survival and success. Brand measurement provides businesses with […]
16
Mar
Mar
With South Africa on the edge of recession after a larger than expected contraction in GDP, many senior marketers are re-examining their strategic planning and budget allocation. The country’s economy declined 1.3% in the fourth quarter of 2022 — three times more than the market consensus estimate of a 0.4% drop. Several marketers tell the […]