How a leading South African agency is navigating the challenges of artificial intelligence and using technology to carve out a new agency model The flurry of panic that filled our timelines in the wake of the introduction of ChatGPT was inescapable. Are copywriters redundant? Has the industry been subsumed by artificial intelligence? Do we even […]
Category Archives: Interviews
22
Sep
Sep
Momentum’s #SheOwnsHerSuccess campaign is all about propelling women forward and providing them with the tools to meet their goals. I had the opportunity to sit down with the head of brand marketing at Momentum Charlotte Nsubuga-Mukasa to chat about the campaign. Get more info on the campaign here.
Interviews, Marketing, Videos
Marketing Achievement Awards Interviews: Mondelēz wins the Primedia Outdoor Excellence in Integrated Marketing Award
15
Aug
Aug
Maggs on Media sat down to chat with the winners at the 2022 Marketing Achievement Awards. In this video, Jacques Bezuidenhout, Brand Equity Manager at Mondelēz tells us about the Cadbury Dairy Milk #InOurOwnWords campaign, which won this year’s Primedia Outdoor Excellence in Integrated Marketing Award.
Interviews, Marketing, Videos
Marketing Achievement Awards Interviews: Sanlam wins the Google Excellence in Digital Brand Marketing Award
15
Aug
Aug
Maggs on Media sat down to chat with the winners at the 2022 Marketing Achievement Awards. In this video Kelly Driscoll, Senior Manager: of Digital Marketing and Social Media at Sanlam tells us about the Live with Confidence campaign, which won this year’s Google Excellence in Digital Brand Marketing Award.
Interviews, Marketing, Videos
Marketing Achievement Awards Interviews: Nando’s wins HKLM Excellence in Brand Marketing B2B Award 2022
02
Aug
Aug
Maggs on Media sat down with the 2022 Marketing Achievement Awards winners to chat about marketing and brand innovation. In this video, Jaegar Torrente Head of Strategic Partner Marketing at Nando’s South Africa tells us about the Nando’s B2B Voucher Programme, which won this year’s HKLM Excellence in Brand Marketing B2B Award.
Interviews, Marketing, Videos
Marketing Achievement Awards Interviews: Discovery Bank wins The Kantar Excellence in Brand Positioning Award
02
Aug
Aug
Maggs on Media sat down with the 2022 Marketing Achievement Awards winners to chat about marketing and brand innovation. In this video Jo-Anne Hendricks, Head of Marketing at Discovery Bank tells us about ‘The Future of Banking. Now’ campaign. The campaign won this year’s Kantar Excellence in Brand Positioning Award at the 2022 Marketing Achievement […]
Interviews, Marketing
Marketing Achievement Awards Interviews: Tiger Brands wins Excellence in New Product or Brand Launch Award
22
Jul
Jul
Maggs on Media sat down with the 2022 Marketing Achievement Awards winners to chat about marketing and brand innovation. In this video, Derishia Chetty, Senior Brand Manager at Tiger Brands tells us about the Facebook Flavoured Tinkies campaign, which won this year’s Excellence in New Product or Brand Launch Award. https://youtu.be/oDVTx9YdDFs
Interviews, Videos
Marketing Achievement Awards Interviews: Nedbank wins Excellence in Strategic Sponsorship Marketing Award 2022
20
Jul
Jul
Last week Maggs on Media sat down with the winners at the 2022 Marketing Achievement Awards. In this video, Ray Langa, Managing Director at Levergy tells us about the Nedbank Runified campaign, which won this year’s Strategic Sponsorship Marketing Award.
Interviews, Videos
Marketing Achievement Awards Interviews: Mondelēz wins the Sanlam Excellence in Purpose Led Marketing Award 2022
20
Jul
Jul
Last week Maggs on Media sat down with the winners at the 2022 Marketing Achievement Awards. In this video, Lara Sidersky from the marketing team at Mondelēz tells us about the Cadbury Dairy Milk #InOurOwnWords campaign, which won this year’s Sanlam Excellence in Purpose Led Marketing Award.