Stereotyping in advertising is rife, it seems, with certain roles and tasks still being exclusively attributed to men or women. And while it’s nothing like the gender depiction in the 1950s and 1960s, which would be deemed offensive today, women are still shown predominantly in domestic or family settings that bear little resemblance to modern […]
Monthly Archives: March 2023
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Mar
Mar
With South Africa on the edge of recession after a larger than expected contraction in GDP, many senior marketers are re-examining their strategic planning and budget allocation. The country’s economy declined 1.3% in the fourth quarter of 2022 — three times more than the market consensus estimate of a 0.4% drop. Several marketers tell the […]
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Mar
Mar
How a leading South African agency is navigating the challenges of artificial intelligence and using technology to carve out a new agency model The flurry of panic that filled our timelines in the wake of the introduction of ChatGPT was inescapable. Are copywriters redundant? Has the industry been subsumed by artificial intelligence? Do we even […]