Picture: FREDDY MAVUNDA Despite tough trading conditions and soaring food price inflation, brands in the key retail sector are putting up a strong fight. Spar is the fastest-growing South African brand, up 48% to a brand value of R21.4bn, according to the latest Brand Finance South Africa 100 ranking out this week. Brand Finance, […]
Monthly Archives: April 2023
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The use of artificial intelligence (AI)-powered chatbots — computer programs designed to simulate conversation with human users over the internet — is already affecting the local advertising industry. Increasingly, agencies are using the technology to target customers with personalised advertisements and offers based on their individual needs. This will inevitably help reduce the cost of […]