A new debate has been ignited over the value of brand measurement strategies to navigate uncertain economic times and maintain a competitive edge. As companies grapple with this uncertainty, consumer behaviour shifts and growing market pressures, accurately gauging brand performance is emerging as a vital tool for survival and success. Brand measurement provides businesses with […]
Monthly Archives: July 2023
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Jul
Jul
Thabang Skwambane. Picture: Supplied In a restructuring move other internationally affiliated advertising agency groups in South Africa will watch closely, the Nahana Communications Group, 39% owned by US-based Interpublic Group (IPG), has executed what it calls a deconsolidation deal. Locally the Nahana stable includes FCB Africa, McCann Joburg and The MediaShop. IPG consists of five […]
13
Jul
Jul
An air of resignation and lowered expectation hangs over South Africa’s customer service industry, according to the fifth annual edition of the South African Customer Experience Report, out this week. The study, produced by digital agency Rogerwilco, market research company Ovatoyou and Julia Ahlfeldt CX Consulting in partnership, is based on insights from 2,000 South […]
07
Jul
Jul
The Cannes Lions International Festival of Creativity brings together professionals working in the creative space. Picture: GETTY IMAGES/FRANCOIS G DURAND The world’s marketing and advertising industry makes a European midsummer pilgrimage to the south of France every year to be awarded, to network and to look at trends shaping the sector for the next […]