Marketers the world over may well be worried because next year is going to be torrid. In an extensive survey that includes South Africa, the World Advertising Research Center (WARC) reports that 95% of respondents say they will be affected by inflation and a probable recession. Hilton Rose, group marketing head at property company Broll, […]
Category Archives: Advertising
20
Oct
Oct
Will computer programs take over commercial content creation and render advertising agencies obsolete? We might be closer to that than we think. The question has been raised by leading advertising thinker Jarred Cinman, the joint CEO of VMLY&R SA, who asks whether a computer can create more compelling, effective and persuasive content than humans. Software […]
14
Oct
Oct
Advertising in SA and other major markets on the African continent, which were hit hard by the pandemic, have experienced a significant rebound. So says the “PwC Africa Entertainment & Media (E&M) Outlook 2022-2026”, which came out this week. SA’s overall E&M market exceeded pre-Covid levels (2019) in 2021, with a total industry spend of […]
16
Sep
Sep
Brands that worry about reaching consumers will take comfort from a new global study’s finding that customers are more accepting of advertising. Research company Kantar’s “Media Reactions 2022” report says the overall increase in advertising acceptance compared with 2021 may be surprising for marketers and could signal positive changes in the conduct of advertisers and […]
09
Sep
Sep
CEO of Analytics Advertising says traditional agencies should see the advantages of collaboration with data specialists. Are traditional advertising agencies afraid of data-science businesses that claim to offer precision targeting and higher value? Talifhani Banks thinks so. Banks, the founder of Analytics Advertising, a data technology company providing personalised solutions and modelling, says greater collaboration […]
01
Sep
Sep
The cost of advertising is soaring across all channels, with TV the most obvious While the debate over the reach and influence of digital media over traditional offerings such as television and radio intensifies, advertisers need to keep an eagle eye on rising costs. New data from the local Media Inflation Watch is worrying. Overall […]
12
Aug
Aug
Groovin Nchabeleng. Picture: SUPPLIED Driven by growing frustration at being sidelined from mainstream commercial accounts and by their failure to get onto more global brand pitch lists, more than 50 black-owned advertising and marketing agencies have banded together to form a new grouping, Black Agencies Network Association (Bana). Annual brand communications spend in SA is […]
14
Jul
Jul
Picture: 123RF/Mirko Vitali Millennials and Gen Z are keen on saving the environment — both groups want to see businesses and their own employers become more involved in climate change Millennials and Gen Z are putting increasing pressure on brands to act in a more sustainable and environmentally friendly manner, and failure to do so […]
07
Jul
Jul
CANNES, FRANCE – JUNE 27: TBWA chairman, Jean-Marie Dru attends the TBWA Worldwide seminar during Cannes Lions International Festival of Creativity on June 27, 2015 in Cannes, France. (Photo by Francois G. Durand/Getty Images) Brands now need to link sustainability to all their creative solutions. Advertising’s global high table has been cleared for another year, […]