Picture: REUTERS / MOE DOIRON In the face of challenging market conditions, fast-food brands have demonstrated their resilience, according to the Kantar BrandZ Most Valuable Global Brands report for 2023. The annual report, which ranks the world’s top 100 brands, reveals that despite a 20% drop in the overall index compared with 2022, fast-food […]
08
Jun
Jun
Spaza shops like this one in Walmer township, Gqeberha, are experiencing increased foot count. Picture: EUGENE COETZEE / THE HERALD Township residents are embracing local brands and prioritising value over loyalty, a new study shows. Increased internet connectivity is also opening doors to digital opportunities, allowing people to explore online entrepreneurship and supplement their incomes. […]
02
Jun
Jun
To riff on the Groucho Marx observation, I would not want to be part of a team that would have me as a member. But somehow in this new age of contrived corporate collegiality we have no choice but to join them and participate in activities designed to promote and develop cohesion and cooperation. Some […]
01
Jun
Jun
The marketing landscape is witnessing a rapid shift towards streaming platforms, with a new Nielsen study saying more than 80% of global marketers have incorporated them in their media plans. But despite a substantial allocation of advertising budgets towards this medium, many believe they are not seeing the true value of their investment in connected […]
25
May
May
The BMW CE 04 Vagabund Moto Concept is aimed at trendy urban commuters. Picture: Supplied Traditional commerce channels are undergoing significant transformation, driven by advancements in technology and changing consumer behaviour. Owing to the rise of e-commerce, customers now have access to a vast array of products and services at their fingertips, demanding seamless experiences […]
18
May
May
The tourism industry finds itself at a post-pandemic crossroads where it urgently needs to rev up its marketing strategies. Shifting consumer preferences and technological advancements mean traditional approaches no longer suffice. This is one of the points to emerge at Africa’s Travel Indaba last week in Durban, where deputy tourism minister Amos Mahlalela said he […]
12
May
May
As the world becomes more aware of climate change and other environmental issues, consumers are starting to pay closer attention to the social and environmental responsibilities of the brands they support. Many companies are recognising the need to prioritise sustainability in their operations, including their marketing strategies. The question is, are they doing it quickly […]
05
May
May
In the cut-throat world of advertising, David is taking on Goliath. Small advertising agencies are defying the odds, gaining traction in the industry and challenging the dominance of their larger peers. With a nimble and often more innovative approach, these small shops are disrupting the traditional advertising landscape through agility, creativity and mostly a more personalised […]
26
Apr
Apr
Picture: FREDDY MAVUNDA Despite tough trading conditions and soaring food price inflation, brands in the key retail sector are putting up a strong fight. Spar is the fastest-growing South African brand, up 48% to a brand value of R21.4bn, according to the latest Brand Finance South Africa 100 ranking out this week. Brand Finance, […]
16
Apr
Apr
The use of artificial intelligence (AI)-powered chatbots — computer programs designed to simulate conversation with human users over the internet — is already affecting the local advertising industry. Increasingly, agencies are using the technology to target customers with personalised advertisements and offers based on their individual needs. This will inevitably help reduce the cost of […]