Picture: FREDDY MAVUNDA Despite tough trading conditions and soaring food price inflation, brands in the key retail sector are putting up a strong fight. Spar is the fastest-growing South African brand, up 48% to a brand value of R21.4bn, according to the latest Brand Finance South Africa 100 ranking out this week. Brand Finance, […]
Category Archives: Brands
16
Mar
Mar
With South Africa on the edge of recession after a larger than expected contraction in GDP, many senior marketers are re-examining their strategic planning and budget allocation. The country’s economy declined 1.3% in the fourth quarter of 2022 — three times more than the market consensus estimate of a 0.4% drop. Several marketers tell the […]
23
Feb
Feb
It’s not often those in the advertising and marketing industry are blunt and critical. It’s a sector partly built on smoke, mirrors, spin, and client retention at all costs. And so, when a little honesty is handed down, it’s not only refreshing but should be taken seriously. César Vacchiano, president and CEO of Scopen, a […]
Advertising, Awards, Brands, Marketing, Uncategorised
Landing It in Ad Land: The Brains Behind Effective Advertising
07
Dec
Dec
On the Trophies The Effie Awards celebrate excellence in marketing effectiveness. This year’s winners all have one thing in common: a desire to create work that works – meeting key objectives, inspiring positive action, changing behaviour and making a real difference. Clear leaders have emerged, driven by instinct, insight and a healthy respect for long-term […]
06
Oct
Oct
Despite excessive load-shedding and a weakening economy, SA’s brand value has increased by 23% to $215bn, according to valuation consultancy Brand Finance. In fact, Sub-Saharan Africa is strongly represented among the top 20 fastest-growing nation brands this year, led by SA and Tanzania (brand value up 23% to $41bn), and followed by Kenya (up 19% […]
29
Sep
Sep
In the past 15 years there has been a “maturation” of the black middle class, with a new focus on creating generational wealth. There is now access to better education and the benefit of a longer time spent in the middle class that has strengthened financial decision-making and created a stronger long-term financial outlook. This […]
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