Online product research has increased and is influencing the physical retail sales of groceries, fashion, medicine and toiletries, and furniture and hardware of as much as R294bn. This has emerged from the “2022 SA Digital Customer Experience Report”, written by Charlie Stewart, CEO of the Rogerwilco agency, Amanda Reekie, founder of online research platform ovatoyou […]
Category Archives: Columns
12
Aug
Aug
Groovin Nchabeleng. Picture: SUPPLIED Driven by growing frustration at being sidelined from mainstream commercial accounts and by their failure to get onto more global brand pitch lists, more than 50 black-owned advertising and marketing agencies have banded together to form a new grouping, Black Agencies Network Association (Bana). Annual brand communications spend in SA is […]
04
Aug
Aug
Picture: Freddy Mavunda/Financial Mail MTN has increased in value in the past 12 months by more than $1.6bn (R26bn) to become SA’s most valuable brand and, given its current play to acquire Telkom, that trajectory is likely to continue. The telecoms brand has surged up the Kantar BrandZ ranking to take the No 1 spot […]
29
Jul
Jul
With just under four months to go before the start of the football World Cup tournament in Qatar, a new survey shows almost two-thirds of fans think brands are more appealing if they participate in sport sponsorship. The Nielsen “What Fans Want” report also says just under 60% of fans are likely to inform themselves […]
21
Jul
Jul
MAA marketer of the year Firoze Bhorat, chief marketing officer of Discovery Group. Picture: SUPPLIED With budgets under constant pressure, marketing priorities have shifted from pure brand building to performance-driven initiatives with strong measurement criteria. But Firoze Bhorat, chief marketing officer at Discovery, says that while the group places great emphasis on performance marketing, closely […]
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