Public relations across Africa is evolving at a rapid pace, buoyed by the increasing use of artificial intelligence (AI), which is being harnessed to offer more efficient and effective solutions in media monitoring, analysis and reporting, and real-time online conversation tracking. This is one key finding in the first Africa PR & Communications Report, which […]
Tag Archives: artificial intelligence
16
Apr
Apr
The use of artificial intelligence (AI)-powered chatbots — computer programs designed to simulate conversation with human users over the internet — is already affecting the local advertising industry. Increasingly, agencies are using the technology to target customers with personalised advertisements and offers based on their individual needs. This will inevitably help reduce the cost of […]
23
Feb
Feb
It’s not often those in the advertising and marketing industry are blunt and critical. It’s a sector partly built on smoke, mirrors, spin, and client retention at all costs. And so, when a little honesty is handed down, it’s not only refreshing but should be taken seriously. César Vacchiano, president and CEO of Scopen, a […]
20
Oct
Oct
Will computer programs take over commercial content creation and render advertising agencies obsolete? We might be closer to that than we think. The question has been raised by leading advertising thinker Jarred Cinman, the joint CEO of VMLY&R SA, who asks whether a computer can create more compelling, effective and persuasive content than humans. Software […]