On the Trophies The Effie Awards celebrate excellence in marketing effectiveness. This year’s winners all have one thing in common: a desire to create work that works – meeting key objectives, inspiring positive action, changing behaviour and making a real difference. Clear leaders have emerged, driven by instinct, insight and a healthy respect for long-term […]
Category Archives: Marketing
17
Nov
Nov
Marketers the world over may well be worried because next year is going to be torrid. In an extensive survey that includes South Africa, the World Advertising Research Center (WARC) reports that 95% of respondents say they will be affected by inflation and a probable recession. Hilton Rose, group marketing head at property company Broll, […]
14
Oct
Oct
Advertising in SA and other major markets on the African continent, which were hit hard by the pandemic, have experienced a significant rebound. So says the “PwC Africa Entertainment & Media (E&M) Outlook 2022-2026”, which came out this week. SA’s overall E&M market exceeded pre-Covid levels (2019) in 2021, with a total industry spend of […]
16
Sep
Sep
Brands that worry about reaching consumers will take comfort from a new global study’s finding that customers are more accepting of advertising. Research company Kantar’s “Media Reactions 2022” report says the overall increase in advertising acceptance compared with 2021 may be surprising for marketers and could signal positive changes in the conduct of advertisers and […]
Interviews, Marketing, Videos
Marketing Achievement Awards Interviews: Mondelēz wins the Primedia Outdoor Excellence in Integrated Marketing Award
15
Aug
Aug
Maggs on Media sat down to chat with the winners at the 2022 Marketing Achievement Awards. In this video, Jacques Bezuidenhout, Brand Equity Manager at Mondelēz tells us about the Cadbury Dairy Milk #InOurOwnWords campaign, which won this year’s Primedia Outdoor Excellence in Integrated Marketing Award.
Interviews, Marketing, Videos
Marketing Achievement Awards Interviews: Sanlam wins the Google Excellence in Digital Brand Marketing Award
15
Aug
Aug
Maggs on Media sat down to chat with the winners at the 2022 Marketing Achievement Awards. In this video Kelly Driscoll, Senior Manager: of Digital Marketing and Social Media at Sanlam tells us about the Live with Confidence campaign, which won this year’s Google Excellence in Digital Brand Marketing Award.
04
Aug
Aug
Picture: Freddy Mavunda/Financial Mail MTN has increased in value in the past 12 months by more than $1.6bn (R26bn) to become SA’s most valuable brand and, given its current play to acquire Telkom, that trajectory is likely to continue. The telecoms brand has surged up the Kantar BrandZ ranking to take the No 1 spot […]
Interviews, Marketing, Videos
Marketing Achievement Awards Interviews: Nando’s wins HKLM Excellence in Brand Marketing B2B Award 2022
02
Aug
Aug
Maggs on Media sat down with the 2022 Marketing Achievement Awards winners to chat about marketing and brand innovation. In this video, Jaegar Torrente Head of Strategic Partner Marketing at Nando’s South Africa tells us about the Nando’s B2B Voucher Programme, which won this year’s HKLM Excellence in Brand Marketing B2B Award.
Interviews, Marketing, Videos
Marketing Achievement Awards Interviews: Discovery Bank wins The Kantar Excellence in Brand Positioning Award
02
Aug
Aug
Maggs on Media sat down with the 2022 Marketing Achievement Awards winners to chat about marketing and brand innovation. In this video Jo-Anne Hendricks, Head of Marketing at Discovery Bank tells us about ‘The Future of Banking. Now’ campaign. The campaign won this year’s Kantar Excellence in Brand Positioning Award at the 2022 Marketing Achievement […]
29
Jul
Jul
With just under four months to go before the start of the football World Cup tournament in Qatar, a new survey shows almost two-thirds of fans think brands are more appealing if they participate in sport sponsorship. The Nielsen “What Fans Want” report also says just under 60% of fans are likely to inform themselves […]