Maggs on Media sat down with the 2022 Marketing Achievement Awards winners to chat about marketing and brand innovation. In this video, Derishia Chetty, Senior Brand Manager at Tiger Brands tells us about the Facebook Flavoured Tinkies campaign, which won this year’s Excellence in New Product or Brand Launch Award. https://youtu.be/oDVTx9YdDFs
Category Archives: Marketing
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MAA marketer of the year Firoze Bhorat, chief marketing officer of Discovery Group. Picture: SUPPLIED With budgets under constant pressure, marketing priorities have shifted from pure brand building to performance-driven initiatives with strong measurement criteria. But Firoze Bhorat, chief marketing officer at Discovery, says that while the group places great emphasis on performance marketing, closely […]