Marketers the world over may well be worried because next year is going to be torrid. In an extensive survey that includes South Africa, the World Advertising Research Center (WARC) reports that 95% of respondents say they will be affected by inflation and a probable recession. Hilton Rose, group marketing head at property company Broll, […]
Author Archives: Maggs
20
Oct
Oct
Will computer programs take over commercial content creation and render advertising agencies obsolete? We might be closer to that than we think. The question has been raised by leading advertising thinker Jarred Cinman, the joint CEO of VMLY&R SA, who asks whether a computer can create more compelling, effective and persuasive content than humans. Software […]
14
Oct
Oct
Advertising in SA and other major markets on the African continent, which were hit hard by the pandemic, have experienced a significant rebound. So says the “PwC Africa Entertainment & Media (E&M) Outlook 2022-2026”, which came out this week. SA’s overall E&M market exceeded pre-Covid levels (2019) in 2021, with a total industry spend of […]
06
Oct
Oct
Despite excessive load-shedding and a weakening economy, SA’s brand value has increased by 23% to $215bn, according to valuation consultancy Brand Finance. In fact, Sub-Saharan Africa is strongly represented among the top 20 fastest-growing nation brands this year, led by SA and Tanzania (brand value up 23% to $41bn), and followed by Kenya (up 19% […]
29
Sep
Sep
In the past 15 years there has been a “maturation” of the black middle class, with a new focus on creating generational wealth. There is now access to better education and the benefit of a longer time spent in the middle class that has strengthened financial decision-making and created a stronger long-term financial outlook. This […]
26
Sep
Sep
Writer Jeremy Maggs comes out of the dark and reflects on the golden opportunity of paints, pigments, and tints. Let’s all put on our rose-tinted spectacles, shall we? Not the ones shaped like hearts, sir, you look like a flamboyant Elton John on a Mardi Gras float on Fire Island. The other ones that make […]
22
Sep
Sep
Momentum’s #SheOwnsHerSuccess campaign is all about propelling women forward and providing them with the tools to meet their goals. I had the opportunity to sit down with the head of brand marketing at Momentum Charlotte Nsubuga-Mukasa to chat about the campaign. Get more info on the campaign here.
16
Sep
Sep
Brands that worry about reaching consumers will take comfort from a new global study’s finding that customers are more accepting of advertising. Research company Kantar’s “Media Reactions 2022” report says the overall increase in advertising acceptance compared with 2021 may be surprising for marketers and could signal positive changes in the conduct of advertisers and […]
09
Sep
Sep
CEO of Analytics Advertising says traditional agencies should see the advantages of collaboration with data specialists. Are traditional advertising agencies afraid of data-science businesses that claim to offer precision targeting and higher value? Talifhani Banks thinks so. Banks, the founder of Analytics Advertising, a data technology company providing personalised solutions and modelling, says greater collaboration […]
01
Sep
Sep
The cost of advertising is soaring across all channels, with TV the most obvious While the debate over the reach and influence of digital media over traditional offerings such as television and radio intensifies, advertisers need to keep an eagle eye on rising costs. New data from the local Media Inflation Watch is worrying. Overall […]