Online product research has increased and is influencing the physical retail sales of groceries, fashion, medicine and toiletries, and furniture and hardware of as much as R294bn. This has emerged from the “2022 SA Digital Customer Experience Report”, written by Charlie Stewart, CEO of the Rogerwilco agency, Amanda Reekie, founder of online research platform ovatoyou […]
Author Archives: Maggs
Interviews, Marketing, Videos
Marketing Achievement Awards Interviews: Mondelēz wins the Primedia Outdoor Excellence in Integrated Marketing Award
15
Aug
Aug
Maggs on Media sat down to chat with the winners at the 2022 Marketing Achievement Awards. In this video, Jacques Bezuidenhout, Brand Equity Manager at Mondelēz tells us about the Cadbury Dairy Milk #InOurOwnWords campaign, which won this year’s Primedia Outdoor Excellence in Integrated Marketing Award.
Interviews, Marketing, Videos
Marketing Achievement Awards Interviews: Sanlam wins the Google Excellence in Digital Brand Marketing Award
15
Aug
Aug
Maggs on Media sat down to chat with the winners at the 2022 Marketing Achievement Awards. In this video Kelly Driscoll, Senior Manager: of Digital Marketing and Social Media at Sanlam tells us about the Live with Confidence campaign, which won this year’s Google Excellence in Digital Brand Marketing Award.
12
Aug
Aug
Groovin Nchabeleng. Picture: SUPPLIED Driven by growing frustration at being sidelined from mainstream commercial accounts and by their failure to get onto more global brand pitch lists, more than 50 black-owned advertising and marketing agencies have banded together to form a new grouping, Black Agencies Network Association (Bana). Annual brand communications spend in SA is […]
04
Aug
Aug
Picture: Freddy Mavunda/Financial Mail MTN has increased in value in the past 12 months by more than $1.6bn (R26bn) to become SA’s most valuable brand and, given its current play to acquire Telkom, that trajectory is likely to continue. The telecoms brand has surged up the Kantar BrandZ ranking to take the No 1 spot […]
Interviews, Marketing, Videos
Marketing Achievement Awards Interviews: Nando’s wins HKLM Excellence in Brand Marketing B2B Award 2022
02
Aug
Aug
Maggs on Media sat down with the 2022 Marketing Achievement Awards winners to chat about marketing and brand innovation. In this video, Jaegar Torrente Head of Strategic Partner Marketing at Nando’s South Africa tells us about the Nando’s B2B Voucher Programme, which won this year’s HKLM Excellence in Brand Marketing B2B Award.
Interviews, Marketing, Videos
Marketing Achievement Awards Interviews: Discovery Bank wins The Kantar Excellence in Brand Positioning Award
02
Aug
Aug
Maggs on Media sat down with the 2022 Marketing Achievement Awards winners to chat about marketing and brand innovation. In this video Jo-Anne Hendricks, Head of Marketing at Discovery Bank tells us about ‘The Future of Banking. Now’ campaign. The campaign won this year’s Kantar Excellence in Brand Positioning Award at the 2022 Marketing Achievement […]
29
Jul
Jul
With just under four months to go before the start of the football World Cup tournament in Qatar, a new survey shows almost two-thirds of fans think brands are more appealing if they participate in sport sponsorship. The Nielsen “What Fans Want” report also says just under 60% of fans are likely to inform themselves […]
Interviews, Marketing
Marketing Achievement Awards Interviews: Tiger Brands wins Excellence in New Product or Brand Launch Award
22
Jul
Jul
Maggs on Media sat down with the 2022 Marketing Achievement Awards winners to chat about marketing and brand innovation. In this video, Derishia Chetty, Senior Brand Manager at Tiger Brands tells us about the Facebook Flavoured Tinkies campaign, which won this year’s Excellence in New Product or Brand Launch Award. https://youtu.be/oDVTx9YdDFs
21
Jul
Jul
MAA marketer of the year Firoze Bhorat, chief marketing officer of Discovery Group. Picture: SUPPLIED With budgets under constant pressure, marketing priorities have shifted from pure brand building to performance-driven initiatives with strong measurement criteria. But Firoze Bhorat, chief marketing officer at Discovery, says that while the group places great emphasis on performance marketing, closely […]