Last week Maggs on Media sat down with the winners at the 2022 Marketing Achievement Awards. In this video, Ray Langa, Managing Director at Levergy tells us about the Nedbank Runified campaign, which won this year’s Strategic Sponsorship Marketing Award.
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Last week Maggs on Media sat down with the winners at the 2022 Marketing Achievement Awards. In this video, Lara Sidersky from the marketing team at Mondelēz tells us about the Cadbury Dairy Milk #InOurOwnWords campaign, which won this year’s Sanlam Excellence in Purpose Led Marketing Award.
Picture: 123RF/Mirko Vitali Millennials and Gen Z are keen on saving the environment — both groups want to see businesses and their own employers become more involved in climate change Millennials and Gen Z are putting increasing pressure on brands to act in a more sustainable and environmentally friendly manner, and failure to do so […]
CANNES, FRANCE – JUNE 27: TBWA chairman, Jean-Marie Dru attends the TBWA Worldwide seminar during Cannes Lions International Festival of Creativity on June 27, 2015 in Cannes, France. (Photo by Francois G. Durand/Getty Images) Brands now need to link sustainability to all their creative solutions. Advertising’s global high table has been cleared for another year, […]
As the world continues to reel from the COVID-19 pandemic, the advertising and communications landscape is undergoing a massive shift. It’s an industry battling for relevance and facing down some harsh realities. But while some are pessimistic and resistant to change, others are spotting opportunities in the transition – and going global. Enter Tom Manners, […]